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Schools

The Power of Email Marketing/Getting Started with Email Marketing Sponsored by the Norwalk Public Library

Kim Mitchell, Neighbor
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By attending this event you agree to have your contact information added to the Norwalk Public Library marketing database.

Presented by Ellen DePasquale of Constant Contact

Agenda

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9:00am – 9:15am check-in/registration (please bring your business card for quick entry!)

9:15am – 10:00am Seminar: The Power of Email Marketing

Find out what's happening in Norwalkwith free, real-time updates from Patch.

10:00am – 10:10am Short Break

10:10am – 10:30am Live Product Demo: Getting Started with Email Marketing

10:30am – 11:00am Q&A

Light breakfast will be available.

The Power of Email Marketing

Today, more than ever before, business success is measured by the strength of the relationships each business builds. You'll learn how to build those relationships using easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your
business planning and marketing strategy to achieve special goals.

In this seminar, you will learn email marketing best practices and how easy it is to implement them. You will take away knowledge of how to:

  • Adhere to the do’s and don’ts of email marketing

  • Create email campaign strategies that are effective for your business

  • Build your mailing list to include people who are truly interested in your message

  • Write compelling subject lines and copy

  • Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.)

  • Develop targeted follow-up campaigns

  • Successfully integrate your email and social media marketing efforts


    • Come learn how to build strong relationships that will lead to more business and growth through the power of email marketing.

    Getting Started with Email Marketing

    Experience a live demonstration of Constant Contact’s tool for email marketing and see how easy it is to create professional and powerful emails to reach the people that
    matter to your business.

    In this demonstration, you will learn:

    • How to modify our templates with your branding
    • How to upload your contact lists and add a sign up box to your website
    • How to integrate social share features for a broader reach
    • How to access your reporting
    • New features and resources at Constant Contact

     

     

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