Rocco & Associates Re-Launch Cocktail Reception

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Rocco & Associates Announce Firm Rebranding


Lifelong wealth manager decides to grow Fairfield County financial services firm from within using a family approach to investing to further enrich the lives of current and future clients. 


Fairfield, CT, February 5, 2013 Rocco & Associates Wealth Management (www.roccoandassociates.com), a Fairfield based wealth manager (formerly Lincoln & Rocco) that was founded to assist individuals and families across all aspects of their financial lives, is proud to announce a rebranding of the firm. This move includes two new family hires to help further increase the personal attention given to each of its clients, as well as to attract new business. Although in process for nearly six months, Rocco & Associates Wealth Management will be formally kicking off its re-launch with an evening cocktail reception.  Both existing as well as new clients are welcome.


Building on a 40 year career Joseph W. Rocco (founder) has served the needs of his clients by offering a broad array of financial advice and guidance including retirement plans, insurance, mutual funds and individual securities. After receiving a Bachelor of Arts degree from Colgate University Joe immediately began his military service as a second lieutenant.  While stationed at Kalispell AFB in Lakeside Montana, he developed his passion for the financial services industry by helping his colleagues manage their financial strategies and has never looked back.


Earlier last year, Charles W. Rocco (Joe’s son), joined the firm after recently graduating with a Bachelor of Arts degree from Emory University in Atlanta Georgia.  Since returning home Charlie has completed his FINRA Series 7 and 66 licenses.  He will be entering into a program through Fordham Law next fall where he will study to obtain his JD as well as an MBA from this top-ranked institution. Since arriving, Charlie has helped catapult the firm into the world of social media, redesigned the company’s website, as well as refined in-house processes resulting in better firm efficiencies.


Eric C. Johnson (Joe’s son-in-law), recently joined the firm in January.   Eric is also the owner of Westport Outfitters located in the Saugatuck section of Westport. Before embarking on his first entrepreneurial challenge, Eric was an Assistant Vice President-Product/Marketing Manager for over 8 years with American Skandia (Prudential Financial) and Citigroup Asset Management. He earned a Masters of Business Administration from Sacred Heart University in 2007.  He resides in Fairfield with his wife Debbie and their two children EJ and Ruthie. “I believe Eric’s industry as well as non-industry experience will prove to be a natural fit as we continue to grow the firm,“ says Rocco.

Rocco stated that he had always hoped that he would be able to keep the business that he has spent nearly all of his life building within the family.  “He has always placed a heavy emphasis on the idea of family, its values, and commitment to one another,” says Charlie, “very similar to the way he [Joe] has looked at his relationships with his clients over the years.  Now it is time for us to refocus on those values and begin to take this business to the next level.”

“I am really excited about these changes and the additions of family members to the team to strengthen and continue to grow a business I have long been committed to.   I feel it clearly gives us a competitive advantage over other firms.   After all, we are all in this together, with our investment partners, back office support and above all our clients.  Having a team consisting of committed family members that share in my values will insure a seamless delivery of our investment guidance, advice and principals.”

To help kick off this new re-launch of Rocco & Associates, they will be hosting a cocktail reception for existing as well as new potential clients over the next month. There will also be investment partners in attendance to share ideas and/or interface with current clients. To get all the details on this event, please call their office at 203.255.6022 or email at email@roccoandassociates.com.  There will be no formal presentations; this is an event to celebrate the firm’s future. 


Joseph William Rocco founded Rocco & Associates Wealth Management to assist individuals and families across all aspects of their financial lives. They provide life planning to help create financial stability and independence for each of their clients. In doing so, they have earned a reputation for excellence within the industry by providing high-touch, personalized service and unbiased advice and guidance. With the addition of two new family members to the team and the unwavering focus and commitment to client needs, we believe Rocco and Associates Wealth Management is well positioned within the financial services industry for future growth.  

Securities offered through LPL Financial.  Member FINRA/SIPC


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