”Even if you’re on the right track, you’ll get run over if you just sit there.” - Will Rogers
Charity & Donor News
2013 TRENDS (and also here): Over the next 12 months, these trends will inspire the development of new startups, brand transformation, product design and branded content; and all of these developments will be influencing the lives and minds of those important to your cause.
VANITY FAIR: Surprising revelations about the highest paid musicians in 2012.
Funding Opportunities & Ideas
The Alzheimer’s Association The Longest DayTM was launched in 2012 and is a “virtual” or independent peer-to-peer (P2P) fundraising event. This event encourages participants to fundraise in connection with a personalized program of activities that fills the 16 hours of daylight on the longest day of the year, which falls about June 20th in the Northern Hemisphere.
MULTIMEDIA PRESS RELEASE: PR Newswire recently released the results of its second deep dive analysis of its press release data, revealing once again that press releases that include multimedia assets garner significantly more visibility than text-only releases – up to 9.7 times more.
Social Media Tips
FACEBOOK: 10 free Facebook holiday cover photos.
VIDEO BRANDING: The average U.S. Internet user watches 186 videos per month, according to Comscore Video Metrix, and Reel SEO made the amazing discovery that more video is uploaded to YouTube in 60 days than all TV networks created in 60 years. A well-crafted video builds relationships for your cause and is a useful brand-building tool.
INFOGRAPHICS BASICS: Storytelling is using a linear narrative to guide people and motivate them to surrender to the story being told. Infographics use data to tell your story by minimizing information anxiety.
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See what nearly 7,400 people around the world are reading at Charity Spring (live since October 4th). For many additional links to help you build financial support and awareness for your Fairfield County cause see the Charity Spring Patch Digest homepage. Please comment here to let us know what news and opportunities you want us to find for you or to simply let us know what you think.